Our Vision

A global community designed,
powered and owned by our
agents and partners,
transforming the real estate

Our Values


Community of exp realty experts sharing knowledge


Highest quality service from professional exp realtors


sustainable growth using exp cloud based technology


Collaborate with exp realty experts


Transparency throughout the process


Smart Agent Life operates with integrity exp realty platform


exp realty innovation for realtors


exp realty agile growth


fun with our exp realty team

exp realty expert - Kevin Oldham

Kevin Oldham

exp professional - Ted Laatz

Ted Laatz

SmartAgentLife.com is a collaboration between two real estate industry veterans, Ted Laatz and Kevin Oldham.
We met while we both worked for a global real estate franchisor. Prior to working together Ted owned a top franchise in Chicago and Kevin had been part of a Top 15 team in Kansas City and had co-founded a real estate marketing services company.
Together, as COO , CMO and co-founders, we helped build one of the fastest growing major market real estate franchise systems in the US.
We are excited to share eXp Realty’s unique model with you and invite you to reach out to learn more. The company is so remarkable that we have teamed up to help more agents build valuable futures.
We’ve helped thousands of agents transition from one broker to another and know it is a decision not to be taken lightly.
Call 813-370-1551 or visit www.SmartAgentLife.com/book

State Directors

exp realty recruiter - Terri Jeffries


Terri Jeffries, CRB, GRI, CRS, CDPE, PSA

23 year real estate industry professional highly skilled in agent recruitment, operations, retention techniques, office management, sales leadership, business development and team building. Designations include Graduate of the Realtor Institute (GRI), Certified Distressed Property Expert (CDPE) and e-Pro in addition to Judy LeDeur Recruitment Certification.

Awarded CRB designation, Certified Real Estate Brokerage Manager – conferred by the Council of Real Estate Brokerage Managers (CRB), an affiliate of the NATIONAL ASSOCIATION OF REALTORS®. The CRB Designation is recognized throughout the industry as the highest level of professional achievement—a symbol of excellence in brokerage management. The most successful brokerages are owned or managed by professionals having the coveted CRB Designation – June 2016.

2017 – IL CE Instructors License
2017 – Certified ABR and MRP Instructor for the National Association of Realtors.

Specialties: Real Estate Operations • Sales Management • Agent Training / Public Speaking • Agent Recruitment • Budgeting • Technology • Negotiations

exp realty recruiter - Terri Jeffries


Pam and Michael Potoczek – The HOME TEAM of Indiana

The HOME TEAM of IN is a group of Realtors based out of Carmel, IN and serving Indianapolis and the Metro Areas. We also have a team of Realtors based out of Naperville, IL. Bringing over 40 years of Real Estate Experience, The HOME TEAM of IN and The HOME TEAM of IL are glad to serve all of your Real Estate needs.

exp realty recruiter - Terri Jeffries


Mark Gipple

I have been blessed with helping over 300 families buy and/or sell homes in our local market. I’m part of an elite category of endorsed licensed agents that have a 230% higher customer satisfaction rating, are 140% faster at finding and closing homes and have closed 300% more homes over other agents. 

In fact, we rate higher than other agents in all six categories that matter most:

People Skills
Communication Skills
Willingness to go the extra mile

Why is this important? Because buying and selling a home is a huge investment and you have to get it done right! Let my experience and local knowledge guide you through the home transaction process and secure the best deal for your family!